Ask Afrika

Media Partner Category: CEW Africa, CEW Cape Town 2018, Event Endorser Johannesburg 2017, Platinum

Ask Afrika Group is the largest independent South African market research company. The company focuses on local relevance, benchmarked against the global context, and is also a member of European, Market Research Organisation (ESOMAR). Apart from its large South African footprint, Ask Afrika Group also operates in a dozen other African countries.  

Ask Afrika Group is well known for delivering strategic and large-scale field projects and for creating benchmarks for industry. 

Target Group Index (TGI) research, for which Ask Afrika Group owns the South African copyright, has an annual single source sample of 15 000 locally and 800 000 globally. It has a global geographic coverage of 70 markets, and measures services, products, media, and brands. Ask Afrika’s knowledge of brands is extensive and TGI is already used by the majority of Top 50 advertisers and media owners in South Africa. TGI complements local and global currencies. It has various integrated software modules and offers the most comprehensive insights into demographics, behaviour, product and brand use and attitudes.

The Ask Afrika Groups’ exclusive product suite includes the Ask Afrika Orange Index®, the Trust Barometer™, TGI, Ask Afrika ICON Brands™ and Ask Afrika Kasi Star Brands, the Digital Barometer and Gateway. Ask Afrika is known for its exceptional service delivery and innovation.

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