FUJITSU: UK Businesses Depend on Digital Transformation to Enhance Customer Experience
Monday, December 17, 2018
By Laura Mullan
More than two thirds (69%) of UK business leaders believe that digital transformation plays a vital role in improving customer experience, according to a new report by Fujitsu.
This is crucial as more than three quarters (77%) of those surveyed believe they need to put customers first if their organisation is to succeed in the long-term.
Luckily though, the report suggests that the majority of those surveyed (71%) believe that their organisation is well-positioned to meet customer expectations over the next decade.
By taking steps to invest in digital technology a quarter (25%) of UK business leaders say their customer relationships have “significantly improved” over the past few years, with half (50%) citing artificial intelligence (AI) as a technology that will transform both services and products for customers.
To read the full post: https://www.gigabitmagazine.com/ai/fujitsu-uk-businesses-depend-digital-transformation-enhance-customer-experience?amp&__twitter_impression=true
Author: Laura Mullan is an Experienced Content Editor at BizClik Media and Editor-in-Chief at Gigabit magazine, a B2Bpublication that offers business technology insights for CIOs, CTOs, and business technologyleaders.