By Bill Waid – Forbes Technology Council
Increasingly, businesses today are being forced to shift their customer engagement strategy in response to rapidly changing consumer behavior and the compelling move to digital platforms. To be able to respond and make better, faster decisions, business need a clear view of their decision-making strategies and the ability to apply risk analytics, strategy improvements, automation and advanced analytics. Often, organizations mistakenly believe that issues with data are holding them back from embracing a customer-centric approach. Yet myriad examples prove that businesses can reap the benefits through centralized decisioning and demonstrate real business impact without “fixing” the data.
To read the full original article: https://www.forbes.com/sites/forbestechcouncil/2018/11/19/embrace-your-data-how-to-implement-a-customer-centric-strategy/?utm_content=bufferf33d0&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer#408ee8e22982
Author: Bill Waid – GM, FICO Decision Management. Delivering innovative analytics and decision management for better business outcomes.