Russell Scherwin | USA

Russell Scherwin | USA

Title: CMO Watson Commerce

Company: IBM

You are here: Speakers / Russell Scherwin | USA

Disrupt or be disrupted: 5 winning customer experience strategies in an era of digital disruption 

Abstract 1 (Keynote Johannesburg and Track session London)

Speed and agility to innovate the customer experience will determine the winners and losers in an era of digital disruption. A company’s talent, culture, and customer engagement platforms will now determine their potential for innovation. 


In this session Russell Scherwin, CMO from IBM Watson Commerce, will explore best practices from industry pace setters who are innovating to go on the offensive and win market share. Sherwin will examine how modern Artificial Intelligence (AI) powered SaaS platforms are shifting time-spend away from managing technology, towards creating vital differentiating brand experiences.

You will learn how major brands are creating stronger, more lucrative customer relationships by making innovative fulfillment promises, and profitably keeping them. The session will demonstrate how early adopters are using AI to augment their team's talent, and driving meaningful financial growth. Sherwin will be sharing innovative real-world AI strategies that any business can deploy for a competitive advantage, including: segment creation, intelligent sequencing, anomaly detection, content tagging, fulfillment optimization, cognitive search, and real-time personalization.  

Omnichannel B2B Commerce: 5 Crucial Considerations 

Abstract 2 (Track session Johannesburg)

Omnichannel B2B Commerce: 5 Crucial Considerations. 


Omni-channel B2B commerce entails consistency across field and digital selling channels. You will learn to provide your sales and marketing leaders with the ability to execute market strategies in every customer interaction, while optimizing margin in every transaction. Attendees will leave this keynote with insights on addressing B2B Commerce projects, 5 critical success factors, and how to avoid common adoption challenges.  

About the speaker

Russell Scherwin, CMO Watson Commerce, IBM

Leading commerce strategy, sales, marketing, and consulting teams for over 20 years, Russell has worked with hundreds of organizations in shaping go-to-market strategies and execution plans. With a passion for technology’s socio-economic impact, Russell is known for expertly fusing economics, strategy, humor, and leadership into a deeply relevant, and entertaining message. 

Russell holds an MBA from New York University and a BS in Computer Science from SUNY Binghamton. His expertise in AI is continually reshaped as he “trains” his 8 and 4 year old sons. 

Linkedin Profile:
Twitter handle: @rscherwin


Russell will be speaking at: