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Roland’s background centres around customer strategy and innovation, across financial services and retail.
Taste Holdings is a South African based management group that owns and licenses a portfolio of franchised and owned, category specialist and formula driven, QSR and retail brands including Starbucks and Domino Pizza.
Roland has been responsible for the implementation and management of Starbucks Rewards in South Africa. His core focus is to steer customer insights in order to drive behaviour and increase customer efficacy, as well as leverage digital solutions to improve the overall experience for customers and the business.
Localisation of Starbucks CX strategy within the SA market
Customer engagement strategies for the future
The role of technology and data in understanding customers
Roland will be speaking at:CEW JOHANNESBURG