Richard Thornber | UK

Richard Thornber | UK

Title: Chief RCS Business Messaging Ecosystem Evangelizer

Company: Google

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Business Messaging:
Meet Consumers Where They Are

Overview

Millions of businesses rely on SMS to communicate with mobile consumers. Credit card fraud alerts, flight status updates, and package delivery notifications are common examples of business-to-consumer SMS. Though SMS meets the consumers needs for instant notification, it lacks the interactivity and personalization consumers expect.

Detail

RCS Business Messaging upgrades SMS with branding, rich media and analytics that lead to better consumer engagement. With RBM, businesses can bring branded, interactive mobile experiences, right to the default messaging app. By 2020, 86% of smartphones will be RBM-enabled. Join a Google expert to learn about the future of messaging and how major brands like Subway and Booking.com are already using this technology to reach their customers.

About the Speaker

Richard leads the RBM team in evangelizing the messaging ecosystem and working to promote the true value of the latest communication techniques to improve and enrich the user experience and help brands engage more effectively than ever before. 

He has more than 20 years of experience in telecoms, specializing in messaging and security. He is experienced in building strong, productive relationships with partners and is excited to be able to help Google and mobile operators build a strong and profitable future together. Outside of work, Richard enjoys running and spending time on the water, paddle boarding or sailing.

Richard will be speaking at:

CEW JOHANNESBURG  

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