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Dr. Latib is a subject matter expert on customer experience. He is founder and CEO of CX University, an online training institution preparing executives to understand the power of the customer in driving business performance.
He is also a co-founder and former COO/Chief Customer Officer of PeriscopeIQ, where he led teams to deliver VOC and employee engagement projects. He has worked with such global brands as Kohl’s, Fossil, PMI, TransUnion, Comcast, The World Bank,
Reliant Energy, Citigroup, Siemens, Malaysia Telekom, and many others.
He was previously Dean of Gwynedd-Mercy University's School of Business and Center for Lifelong Learning. Prior to that, he was Vice-President for Program and Strategic Development at DeSales University where he headed the MBA Program and led the University's international initiatives that resulted in the implementation of programs in Romania, Italy, Peru and India.
Dr. Latib was among the pioneers of the 360-degree performance system and has published extensively on creating a customer experience culture. He has also been an invited key note speaker at numerous US professional and international organizations, including the Club of Rome, Buenos Aires Chamber of Commerce and the Rotary Club of Kolkatta, to name a few.
He is an active member of numerous professional organizations and serves on several boards. He is a member of the Customer Experience Professionals Association. He served as President of the International Management Development Association and the Pennsylvania Council for International Education. He holds an M.B.A. and a Ph.D. in Business Administration from The Fox School of Business and Management, Temple University.