Martin Lucas | UK

Martin Lucas | UK

Title: Mathematician

Company: The Customers Why

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Using Tech To Pinpoint Your Customers’ True Desires

Overview

Ever wonder what your products and services mean to your customers?

Detail

Lucas has consolidated SaaS tools for Predictive Analytics and formulated "The Why Model" and the results have been consistently impressive across a diverse range of sectors: 

· Engage (Education): £1,340,000 Gross Margin Uplift
· Unknown (HR): Doubled Turnover
· Elvis & Jesus (eCommerce): 101.4% Online Sales Growth

His presentation will explore the customers mindset of experience and the psychological meaning of service, and outline concrete steps on how to effectively leverage technology and software to interpret and pinpoint exactly what your customers want.?

About the speaker

Martin Lucas is an expert in Mathematic Logic and spent four years researching, testing and modelling how customers think, and how the brain creates meaning to all we experience in life. The result is a model of how to use technology, data, science and psychology to improve the customer experience, individual by individual.

Lucas has consolidated SaaS tools for Predictive Analytics and formulated "The Why Model" and the results have been consistently impressive across a diverse range of sectors:

  • Engage (Education): £1,340,000 Gross Margin Uplift
  • Unknown (HR): Doubled Turnover
  • Elvis & Jesus (eCommerce): 101.4% Online Sales Growth

His presentation will explore the customers mindset of experience and the psychological meaning of service, and outline concrete steps on how to effectively leverage technology and software to interpret and pinpoint exactly what your customers want.

Martin will be speaking at:

CEW BIRMINGHAM  

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