Johanna Kollar | Middle East & Africa

Johanna Kollar | Middle East & Africa

Title: Head of Communication Products Partnerships

Company: Google

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Business Messaging: Meet Consumers Where They Are

Overview

Millions of businesses rely on SMS to communicate with mobile consumers. Credit card fraud alerts, flight status updates, and package delivery notifications are common examples of business-to-consumer SMS. Though SMS meets the consumers needs for instant notification, it lacks the interactivity and personalization consumers expect.

Detail

RCS Business Messaging upgrades SMS with branding, rich media and analytics that lead to better consumer engagement. With RBM, businesses can bring branded, interactive mobile experiences, right to the default messaging app. By 2020, 86% of smartphones will be RBM-enabled. Join a Google expert to learn about the future of messaging and how major brands like Subway and Booking.com are already using this technology to reach their customers.

About the Speaker

Johanna Kollar is a technologist with a strong track record of new business development in Africa.

She has been a leader at Google Africa for over 10 years, and in that time has amplified the usage of Google products in these markets. In her role as Head of Communication Product Partnerships, she has excelled in finding and building strategic partnerships that benefit Google’s partners and Google users. 


In her time at Google, she has cultivated the Android ecosystem in Africa, worked to solve problems for technology in new markets, and launched the Google Umbono Program, a tech start-up accelerator based in Cape Town. Prior to joining Google, Johanna worked in private equity and venture capital post-MBA studies.

Johanna will be speaking at:

CEW JOHANNESBURG  

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