Jason Choy | UK

Jason Choy | UK

Title: Director of Partnerships, Communications Products & Services, EMEA

Company: Google

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Business Messaging: Meet Consumers Where They Are


Millions of businesses rely on SMS to communicate with mobile consumers. Credit card fraud alerts, flight status updates, and package delivery notifications are common examples of business-to-consumer SMS. Though SMS meets the consumers needs for instant notification, it lacks the interactivity and personalization consumers expect.


RCS Business Messaging upgrades SMS with branding, rich media and analytics that lead to better consumer engagement. With RBM, businesses can bring branded, interactive mobile experiences, right to the default messaging app. By 2020, 86% of smartphones will be RBM-enabled. Join a Google expert to learn about the future of messaging and how major brands like Subway and Booking.com are already using this technology to reach their customers.

About the Speaker

Jason Choy is Director of Partnerships, Communications Products and Services in EMEA for Google. 

His expertise spans telecoms, mobile, RCS, and cloud with a thorough understanding of the technology adoption life cycle. Prior to joining Google in 2015, Jason was an SVP at Jibe Mobile managing the company’s activities across the communication industry ecosystem in EMEA and APAC.

Jason will be speaking at: