Fred Roed

Fred Roed

Title: CEO & Founder

Company: Heavy Chef

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Fred Roed is the CEO of Heavy Chef Pty Ltd, which is a community platform for entrepreneurs. 

The name “Heavy Chef” comes from the saying never trust a skinny chef and aims to celebrate the ‘people that eat their own food’. Heavy Chef is the most popular monthly leadership and tech event in South Africa. Fred is the co-founder and former CEO of digital transformation agency World Wide Creative, with clients such as Hyundai, Jaguar / Land Rover, City of Cape Town, Independent Media, Rand Merchant Bank, Vodafone, Virgin Mobile and The Foschini Group. 

Fred is a recognised public speaker and consultant. Fred Roed was Head of Agencies at the IAB SA (Interactive Advertising Bureau SA) between 2013 and 2016, and was awarded “Best Individual Contribution to the South African Digital Industry” in the 2015 Bookmark Awards held at the Turbine Hall in Johannesburg. Fast Company Magazine named Fred as one of The Top 100 Creative People In Business 2015. Fred is also pretty sure he saw Elvis once, at the Pick n’ Pay in Tableview.

Follow Fred on Twitter @fredroed


Fred will be speaking at:

CEW JOHANNESBURG  

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