Digital disruption has created a tough dichotomy for businesses to struggle with – to remain relevant in the digital age, the brand must embrace the digital ecosystem; however, the cost of embracing it can often seem to outweigh the benefits.
Solving the challenge of “digital proliferation” in our businesses will turn the cost of simply staying relevant, into revenue growth as digital business leaders; recognising the distinction between the art of the achievable and the art of the possible; all while keeping the bottom line in check.
Genesys connection employee and customer conversations
Genesys, a premier sponsor at this year CEW2017 at the National Motorcycle Museum in Birmingham powers 25 billion of the world’s best customer experiences each year. Their success comes from connecting employee and customer conversations on any channel, every day.
Over 10,000 companies in 100+ countries trust their #1 customer experience platform to drive great business outcomes and create lasting relationships. Combining the best of technology and human ingenuity, they build solutions that mirror natural communication and work the way you think. Their industry-leading solutions foster true omnichannel engagement, performing equally well across all channels, on-premise and in the cloud. Experience communication as it should be: fluid, instinctive and profoundly empowering.
Keynote: Richard McCrossan, Digital Practice Lead, Genesys
On the 17th October 2017 at the CEW 2017 Richard, during his keynote, will examine real-world examples of those critical success factors, providing actionable steps that build the foundation for success as a digital business.
Topics will include:
- Artificial intelligence and automation: how to create brand differentiation and customer satisfaction while not burning cash to get it right.
- Virtual/augmented reality: just a fad or does it have application for business?
- Internet of everything: what does it mean for customer experience when the “thing” is now directly connected to the business?
- Mobile, social, web, contact centre: solving the omnichannel challenge
Delegates will receive practical steps to take advantage of digital disruption and achieve real business benefit across marketing, sales and service.
He will use a number of real-world customer examples to illustrate, covering topics like virtual assistants, virtual reality, internet of things and the omnichannel challenge.
The market pressure to be a digital leader is significant; digital disruptors are gaining market share and changing customer opinion of brands that are seen to be behind the digital curve.
But knowing where to start, how to invest smartly and what is going to create actual business benefit is tricky.
Richard together with his colleague and Gilles Talbot, Principal Business Consultant at Genesys will answer that challenge, to help maximise the potential returns of digital transformation.
Making Digital Achievable – where should you start?
What are the pain points in your business right now that you are looking to digital to address?
- Driving online sales?
- Improving CX by adding new contact channels?
- Increasing digital contact adoption?
- Improve the mobile experience?
- Where are you on your digital transformation journey?
- Are you taking your first step?
- Are you ready to move to the next level?
During this lunchtime discussion, we will explore practical steps that you can follow to take advantage of digital disruption and address specific pain points in your business.
Gain an in-depth understanding of the Next Wave of Customer Experience, with an exclusive hands-on approach at the unbeatable price of:
Single delegate - £497.00pp
2+ delegates - £450.00pp
Looking forward to meeting you at National MotorCycle Museum, Birmingham, 17th October 2017 where The Focus Group together with Jeremy Nicholas will welcome you.
Book NOW to avoid disappointment - TIME IS LIMITED!